You like reviewing their life situation and making sure they have the coverage and peace-of-mind that comes with your services and insurance products. But, what you probably hate is trying to figure out marketing.
Too many good insurance people are still combing through phone books and lunching with the Chamber of Commerce for insurance leads? This rarely works. Instead it wastes a lot of your time and frustrates the heck out of you.
Don’t despair though because one thing is for sure–consumers are on the hunt for insurance deals. More than ever consumers need: cheaper auto insurance, mandatory health insurance, new home insurance, home warranty policies. But guess what…they’re looking online.
But, these old insurance sales techniques are not going to connect you with the modern customer, the customer that uses the Internet for everything. Have you thought about Internet insurance leads?
Buying Internet Insurance Leads
I’m not going to lie to you–finding and capturing these customer online is no easy task.
Internet leads can be hard to generate, but there are lots of options to simply buy. Professional marketing firms and lead providers can make getting fresh leads simple and affordable. Whether you are a single insurance broker or a small company of agents getting Internet insurance leads are as easy as placing an order. Even more interesting is that you can filter these insurance lead orders for your specific region, products, and ideal customer. Buying the sales leads you need can really simplify your insurance marketing.
Start with Aged Insurance Leads
If you’ve never worked Internet leads before you might find buying leads intimidating–especially at the price of real-time leads. This is where aged leads could be a smart option. These are generated in the same way as real-time leads, they’ve just aged.
Aged leads happen for a variety of reasons, but typically occurs when there is more consumer demand than insurance agents buying these inquiries. This means real opportunity for your sales force. Aged leads are often under-served and still interested in your call.
Could Aged Insurance Leads be Good Enough
Ironically most start with these kinds of leads because they’re cheap; however, they stay because they discover they are good enough. The ROI on cheap leads is much easier to hit than on expensive real-time leads. What’s more, you can probably afford to buy enough leads to fill the pipelines of all your insurance agents, not just the top performers.
Aged insurance leads can be a cheap way to lift the sales output of your entire sales force.
Buying Internet leads can be a quick way to jump start your business. It can also be smarter way to access population of online consumers. Add to this their affordability and you may have a powerful way to grow your modern insurance business.